5 Ways That Quality Signage Boosts Your Business Marketing Efforts

Whether it is a new business or an existing organization, signage should be one of the main points of focus in any company marketing plan. This is because of the unique way in which signs are able to promote, expand and strengthen a brand presence, as well as communicate with customers. Below are a few ways that quality signage boosts your business marketing efforts:

1. Stand Out From The Competition

A key element of any effective marketing strategy is standing out from your competition. This is a challenge for many businesses, but with eye-catching signage designs and messages, your brand can be a memorable draw to prospective clients and consumers. This helps to build brand awareness and allows potential customers to distinguish your business from similar offerings that may be in the area.

2. Communicate With Customers

Signage is an effective marketing tool because it directly communicates with your audience. This is important because it establishes a relationship with them and allows you to convey your branding, which in turn fosters brand loyalty. Signage is also a great way to communicate special offers or promotions, which can increase customer spend and encourage brand recall.

3. Establish Branding Consistency

Signs must always maintain brand consistency if they are to be effective. This means using the same logo, catch phrase and colors on your signage as you do in your advertising and letterhead to create a consistent brand image for the consumer. This familiarity with your branding leads to a positive perception of your business and is what drives repeat sales and brand loyalty. An iconic example is the McDonalds? golden arches, which are instantly recognizable and represent consistency in service, product and experience.

4. Ensure Proper Information Is Conveyed

When a customer sees your signage, they want to be able to understand the message it is conveying. This is especially true for exterior signage that is viewed at a distance. A sign should be easy to read, using fonts that are clear from a distance and including hierarchy through the use of different font sizes, weights and styles (italic, bold) to help with the understanding of your message.

5. Increase Walk-Ins

According to a recent survey, 8 in 10 consumers stated that they had entered a business they had never been to before because of their signage. This is a high percentage for any business, and demonstrates the importance of good signage in bringing in new customers.

In a world where attention spans are becoming increasingly shorter, signage is an excellent way to grab the attention of your target audience and communicate with them. However, it is important that your message is understood and that your signage fits its medium – an interior sign should be designed differently than a billboard, for instance. Signage that is poorly executed can be distracting and confusing, turning your customer away instead of drawing them in. This is why it is so important to make it a priority in your marketing strategy to include quality signage. If you are looking to elevate your brand’s marketing game, start by working with a professional sign shop in Boston to design a customized and engaging signage solution for your business.